Trade Association Marketing

 

I have the distinct experience of working with trade associations to help grow their presence and membership.  Trade associations are unique in that they are made up of individual members, often with different goals, target markets and ideas.  While these organizations often wish to grow like a business, it’s the members who often receive the most benefit from strong marketing efforts.  I enjoy working with members to understand the goals of the organization and then combining all of the ideas into a single vision that helps grow the organization by optimizing the value each member receives from its membership.